Artificial Intelligence predicted election

Despite all the experts on the various news channels around the world and numerous opinion polls the election went the opposite direction of what was expected. However an Artificial Intelligent company, MogIA , was able to predict the outcome accurately. How was that possible? and does it mean that the experts are rendered useless noisemakers? […]

Direct Response Marketing on Facebook Pt 1

direct response marketing on facebook

In this post we discuss some of the ways FB and Instagram can work for a direct response campaign. Facebook and Instagram have a sophisticated suite of tools to help you target your desired audience, with a variety of ad formats suitable every device to meet your objectives. Suppose your goal is to get new […]

A/B Testing Facebook

Facebook A/B Testing

Testing the ad creative. So you have decided on a Facebook marketing campaign and it’s time to create the ad. You are faced with the issue of the right design, colors , message and so on. Clicks cost real money therefore your ad must have maximum impact to induce a click that will perform some […]