Direct Response Marketing on Facebook Pt 1

direct response marketing on facebook

In this post we discuss some of the ways FB and Instagram can work for a direct response campaign. Facebook and Instagram have a sophisticated suite of tools to help you target your desired audience, with a variety of ad formats suitable every device to meet your objectives. Suppose your goal is to get new […]

A/B Testing Facebook

Facebook A/B Testing

Testing the ad creative. So you have decided on a Facebook marketing campaign and it’s time to create the ad. You are faced with the issue of the right design, colors , message and so on. Clicks cost real money therefore your ad must have maximum impact to induce a click that will perform some […]

Facebook Page – Business Presence

A lot of small businesses struggle in determining what their Facebook presence should be. Should the lead be the brand, product or information about the business? It is not a simple decision for social media success. A business needs to communicate the right message that will resonate with their followers and potential followers in a […]

A Website or Facebook Page.

You need both! And then some. As a small business owner , it is a burden to manage a business and create an effective online presence. However most new potential customers will research a business online before committing to a purchase or requesting more information. So it is crucial to your business success that your […]

Facebook Marketing for Businesses

facebook marketing for business

A Facebook Marketing Strategy for Business. More than 1 billion people every month come to connect with friends,family and businesses relevant to them. They send facebook messages about what they had for breakfast, where they are going etc. It is the largest social networking site in the world. Advertising on Facebook allows you to reach […]

Harmful SEO

In this post I will outline some of the things to avoid when optimizing your site. These are guidelines defined by Google and are considered Harmful SEO. 1: Avoid auto generated content. Some SEO practitioners programmatically generate content that makes no sense to a reader but contains search keywords. 2: Participating in Link Schemes. Link […]

Ranking and Indexing Your Site

index and rank your site

Your awesome site is completed on the development server and you’re ready to go live. Well its time to think about having the search engines index and rank your site. I will give you some of the quality guidelines, recommended by google. How to start? The first thing once your new site is live is […]

10 steps to SEO

10 ways to SEO

Search Engine Optimization – SEO SEO is the process of configuring your website along certain guidelines so it shows up higher in the organic search results. The organic results are those that are free and they don’t say “sponsored results” which are paid for. This is obviously very useful for any business since most users […]

Logo and Graphic Design

We are pleased to announce Sumit Roy, world class artist and illustrator as our graphic designer. From simple designs to full book illustrations, Sumit is a master at his craft. Launching a new product? We can handle everything from concept to print ready copy. About Sumit: I am a freelance graphic designer and digital artist […]

Facebook Marketing

Facebook Marketing for your business. Why every business needs a facebook page? A Facebook page is a quick and easy way to establish an online presence and to engage your customers. It is a great modern marketing tool for business. You can let fans know about special sales and offers, hours, see photos, videos, contact […]