search engine optimization

What is SEO?

What is SEO? It stands for Search Engine Optimization, and is the list of websites seen when you do a search for something.

How to get your website to rank on the first page of Google?

The first step is to have your site built professionally that adheres to the guidelines provided by Google, Bing and other Search Engines. If your site is optimized you do not have to pay anything to be listed on the first page of the results. This is also known as the “Organic Results”. Keep in mind that Google also shows Paid or Sponsored ads along with the organic results.

SEO sections

Another faster way to get 1st page listing is to pay for it. This is called Pay Per Click advertising. On a high level it works like this: Say someone does a search for “Web Design in Westfield”, the results returned will show some paid ads along with the organic results. When the user clicks the ads the advertiser pays google a predetermined fee based on an auction system. However if they click the organic results listing, there is no charge to that business. So that’s why it is important to optimize your site so you are listed organically and get found by your clients.

search engine optimization

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